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VALUES & VISUALS
Purchase is driven by emotions and justified by facts. Brand is one of the most impactful drivers of purchase decision and loyalty. It reflects the character of a business and adds the emotional value to the functional elements of a product or service. If you are doing a good Job, you are significantly different. Make sure your clearly defined values and visuals are vivid experiences along all relevant touchpoints to leave a mark that is remarkable.
BRAND STRATEGY
BASED ON MARKET Data...
built around your business and designed towards your customers. In order to scale your business, we need to understand it. Deep diving, brand focused market analysis allows us to position your brand desirable for customer whilst being distinguishable from competitor. Let´s figure out where and how to communicate your brand identity to reach the intended brand image, converting prospects into clients and clients into fans.
BRAND DESIGN
WITH SOPHISTICATION & Significance
Significant brand design seamlessly underlines the functional benefits of the brand. In other words it visually supports your values.
HOW WE DO IT
IF YOU ARE FAILING TO PLAN - YOU ARE PLANING TO FAIL
It may seems simple and in-complex - and it actually is. But simple doesn’t mean easy. You have to stick to the plan every single step of the way in order to master simplicity. Continuous Consistency is the shortcode. Everyone has to ride the same wave, in sync, well aware on why the brand matters and how it is represented throughout all existing touchpoints, and beyond. In order to make well informed decisions on behalf of your brand we developed our 10 step brand management game plan.
In order to make well informed decisions on behalf of your brand we developed our 10 step brand management game plan.
MARKT ANALYSIS
Check yourself before your wreck yourself. Strategies should always be built on fundamental research and analysis. Within our market analysis, we view the 5 essential cornerstones of any Market. Starting with your company and its clients, going over Competitors and Collaborators far out to the surrounding climate.
BRAND-WORKSHOP
Together with you and your selected team we reach a unified understanding of your current market situation and the measures to be taken. Depending on the results of our market analysis the length and focus topics will vary. Usually, it takes two full days to set the frame for a brand strategy project.
BRAND STRATEGY
Enhanced information extracted of the brand workshop and our market research put into actionable advice. It will result in the form of a brand book - Your Brand Steering Book. And since brands are a very dynamic and vivid appearance - their steering books are obviously digital and interactive.
BRAND DESIGN
Next to the brand fitting values & words your company will also have to significantly impress via visual expression. Starting with the logo and its derived stationary you will find the guidelines to visually express the company on every relevant touchpoint within the brand steering book. Significantly recognizable repetition is key to become an option and to stay relevant within the mind of your (potential) customers.
CD ASSETS
Making the Corporate Identity and its Design come alive is practiced by producing the corporate communication assets obeying the brand steering book to constantly be consistent within our significantly recognizable brand communication.
MARKETING STRATEGY
At the right time, in the right place, with the right message heard & understood by the right people. Knowing who is already buying, liking or even loving you helps to understand the target audience, optimize the product and find more like-minded people. Once the brand fitting and audience-orientated campaigns have been developed and designed, the budgets have to be allocated.
MARKETING
Let the games begin. After all the strategising, it´s finally time to validate our assumptions. Budget will be spent slowly until there is visible traction. As soon as we have proof of market we will scale it up to the boarder of effectiveness.
MONITORING
The identification, quantification and qualification of brand-, product mentions or industry-specific and trending keywords is a very strong tool to stay ahead of the game. It is beneficial for taking decisions on product development and customer satisfaction. It also helps to spot user posts, fuel the good news and stop the bad news.
BRAND-MANAGEMENT
Healthy brand growth, as well as sustainable progress within your customer base, is the result of attentive observation, timely and adequate reaction via continuously consistent, relevant communication throughout all touchpoints.
REPORTING
Keeping track is one thing. Tracking the kept and understanding why things are moving in whatever direction is the more important hing. It’s key to give everyone in your company access to current brand and marketing insights. It is your gateway to customer sentiment.
References
BRAND STRATEGY FOR ALL ABOUT ARTICUS
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Short Brand Report
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WHAT´S A SHORT BRAND REPORT?
A One-Pager with two sides. One side with your current status in comparison to your industry benchmarks regarding Web Appearance, Your Google Ranking and Social Standing. On the other side there will be actionable advise as well as offered actions to further optimise your online touch-points.
WHAT Happens with your URL?
After you gave us your URL our Junior brand managers will dive into your digital brand presence. The findings will be shared with one of our senior brand managers who will prepare the final report for the free consultation.
Whats NEXT?
Once your report is ready you will receive a conformation Email with the option to book your free consultation or directly download the report.
How Long will it take?
We get back to you within 3 business days.
WHY FREE?
We are very convinced of our capabilities and want to give u a little appetizer to make you see the opportunity in the digital marketing world.
